Cheryl Cole Supports Malaria Vaccine

Cheryl Cole Supports Malaria Vaccine by WENN | 08 October 2013 Picture: Cheryl Cole - Cheryl Cole arrives at Los Angeles International Airport on a flight from London - Los Angeles, CA, United States - Thursday 15th... British pop star Cheryl Cole has thrown her support behind plans to market the world's first malaria vaccine following her fight with the disease.

The singer cheated death and spent days in an intensive care unit in July, 2010 after contracting the mosquito-borne illness during a charity trip to Tanzania. She has now spoken out to show her backing for bosses at pharmaceutical giant GlaxoSmithKline, who are currently seeking regulatory approval to manufacture the world's first malaria vaccine after trial results proved it dramatically reduced the number of cases in African children. Cole took to Twitter.com to post a link to an article on the vaccine and to share her support, writing, "Oh my god. I pray that this works out!! Please god." Malaria kills hundreds of thousands of victims every year.

Africa Kicks Malaria

AFRICA KICKS MALARIA: 

HOW SOCCER STARS ARE OUTSCORING MALARIA

Last summer the Confederation of African Football, or CAF, (think FIFA, but African) endorsedUnited Against Malaria partnership - of which Malaria No More is a key member - as a premier social cause of the most-followed events in Africa: the 2013 Cup of Nations (AFCON) soccer tournament.

The most revered champions of Africa’s best loved sport talking about malaria during Africa’s most watched public events? A captive audience of 6.6 billion people, most of them living in malaria-endemic Africa? What could be more captivating!

The biggest names in African football (that’s ‘soccer’ to you, U.S. followers) and the top political leaders in Africa’s malaria fight signed onto the campaign, and lent their time to record public messages about malaria for their African audience.  These include five elite footballers and five African presidents, including football legends Didier Drogba and Samuel Eto’o, and the first-ever female African head of state, Liberian President Ellen Johnson Sirleaf.   TV, radio ads, and billboards were created which feature the players and presidents, targeting policy-makers and decision makers about investments in malaria programs, as well promoting calls-to-action with simple steps to prevent and treat malaria.

Didier Drogba's Malaria Prevention PSA

To ensure these malaria messages are heard by football fanatics continent-wide, 10 pan-African TV/radio stations, including the biggest radio station in Africa and the official football tournament channel, advertisements in over 10 countries, and 75 billboards in more than 13 countries are helping get the job done.

In addition to the tremendous media support, the campaign launched at the African Union Summit to include more African Heads of State, and a TV spot about the campaign aired during the AFCON Draw and East Africa CECAFA tournament. During the AFCON games, the campaign will be included during AFCON half-times (when football fans are already tuned into watch their favorite footballers), in AFCON sportscasters’ dialogue during televised games, and at the AFCON Final Game’s closing ceremony? 

Soccer stars in malaria prevention billboards around Africa

For Africa’s social media users, a 2-minute quiz is available on the United Against Malaria Facebook page for the chance to win Drogba-autographed swag, like a football or a jersey.

Learn more about the campaign here and be sure to follow the AFCON games live atwww.supersport.com/live-video

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